The Alpha generation is growing up in a world where husband and wife must earn to run a family. Gone are the days when women were primarily homemakers while their husbands were the main earners for the family. The baby-boomer generation nursed their children by themselves with female counterparts zoluntarily opting to be housewives. Now, in a world of high inflation, without the two working, survival is difficult and economic security may remain a mirage. However, the costs of running a family borne by the working couple are escalating as childcare, and parents’ nursing costs are also rising.
Child care, parent care, kitchen care and the overall household work are expensive. These lead to an economic rebalancing ending up in an unbalancing scenario. Today, youngsters are restless because of unsafe jobs and dwindling remuneration for those not ready to improve their skills. At the same time, new jobs are coming up for less-learned people. The baby care, home management, domestic help, etc. These are now highly remunerative. A housemaid and home nurse earn as much as ₹ 2000 a day on average after meeting all expenses. For family-oriented Indians, an unhealthy family environment can be devastating and hard to imagine. However, as the world changes, young people have begun to accept this reality, often with the support of their retired parents who help care for the third generation. In some cases, parents live in old-age homes, which are becoming increasingly common.
