Cubera Tech India, a global innovator in ad-tech intelligence, announced the introduction of its groundbreaking product — Cubera Cube — a real-time audience discovery and campaign ideation platform powered by conversational artificial intelligence. Designed for speed, creativity, and collaboration, Cube is now available to Indian marketers, brands, and agencies eager to create more agile, data-driven campaigns with zero setup time and at the lowest cost in the market.
Built on a proprietary retrieval-augmented generation (RAG) Large Language Model — engineered specifically for AdTech and built to last — along with a powerful suite of Generative AI models and real-time data feeds, Cube brings cultural intelligence, location signals, retail trends, and sentiment analysis into one streamlined workspace. Users can upload any campaign brief and chat their way to strategy, audience segments, creative directions, and actionable insights. During its pre-launch beta phase in India, Cube delivered transformative outcomes for early adopters. Marketers reported campaign optimisations 40 per cent faster than traditional workflows, along with a 35 per cent reduction in brand-safety incidents, thanks to Cube’s sentiment-aware planning capabilities. Brands that leveraged retail signal triggers saw a 14 per cent lift in in-store visits within just 48 hours of activation. Additionally, campaigns aligned with cultural sentiment and real-time audience insights recorded notable improvements in ROAS, underscoring Cube’s ability to translate intelligence into tangible performance gains.
In today’s always-on, hyper-fragmented marketing environment, brands need more than just data — they need intelligence that’s fast, contextual, and deeply actionable,” says Dr Samartha Nagabhushanam, Co-Founder of Cubera. “We built Cube to act like a tireless team of planners, analysts, and creatives — available on tap — so that any brand, from emerging challenger to enterprise agency, can adapt quickly to shifting local trends and consumer behaviour. Marketers shouldn’t have to choose between speed and insight, or between performance and creativity,” he adds.
Every audience segment, every creative suggestion, and every signal-based insight is explainable, auditable, and grounded in data. This is AI that marketers can trust — not just because it performs, but because it shows its work, says Vamsikrishna Sankarayogi, CTO of Cubera. Getting started is simple — users can upload a campaign brief in any format and begin collaborating with Cube’s AI agents instantly. No setup, no training, and no payment required. With flexible plans and a free tier available from day one, Cube is built to support everyone — from independent creatives to large marketing teams.
Bharat Taxi is coming
India’s mobility landscape is set for a major change with the launch of Bharat Taxi in December 2025. It will transform India’s mobility ecosystem by creating a cooperative, transparent, and citizen-focused ride-hailing platform. Say, ‘Goodbye’ to foreign platforms.
India is set to launch its own call-taxi service, another step towards achieving Atmanirbhar Bharat. The National e-Governance Division (NeGD), Digital India Corporation, Ministry of Electronics and Information Technology (MeitY) will engage with Sahakar Taxi Cooperative Limited to undertake a cooperative-driven national ride-hailing initiative. The project, named Bharat Taxi, will be jointly promoted by leading cooperative and financial institutions, including NCDC, IFFCO, AMUL, KRIBHCO, NAFED, NABARD, NDDB, and NCEL.
NeGD and Sahakar Taxi have formalised their collaboration through a Memorandum of Understanding (MoU), aimed at extending strategic advisory and technical support in the areas of platform integration, cybersecurity, privacy, compliance and governance. Bharat Taxi platform embodies the cooperative movement’s spirit while aligning seamlessly with the vision of the government’s flagship Digital India programme for delivering inclusive, citizen-centric, and technology-enabled public services.
NeGD will provide platform integration and technical architecture, security, compliance and infrastructure for the Bharat Taxi platform. Integration of the Bharat Taxi platform with national digital platforms such as DigiLocker, UMANG, and API Setu will enable seamless identity verification and service delivery. The support of security, compliance and infrastructure will ensure adherence to the Government of India’s data protection norms and cybersecurity standards and advise on robust technical infrastructure. NeGD will also provide governance and programme management support, leveraging its institutional experience in designing and implementing large-scale national platforms.
Radico’s Morpheus
The premium whisky is expanding its market presence beyond Uttar Pradesh
After an overwhelming response in Uttar Pradesh, Radico Khaitan is expanding the footprint of its newly launched Morpheus Whisky in the super-premium segment across the country – from Karnataka in the south, Goa in the west, to West Bengal in the east, marking the next chapter in the brand’s remarkable journey.
Launched earlier this year as Radico Khaitan’s first-ever foray into the super-premium whisky segment, Morpheus has quickly become a consumer favourite. The exceptional traction and strong depth of distribution in Uttar Pradesh have gone beyond expectations, prompting the company to open up the Rajasthan and Delhi markets in the North and accelerate its rollout plans across India. Radico Khaitan now aims to have a presence in more than 12 states by the end of FY 2026.
India’s whisky market is evolving rapidly, with consumers increasingly seeking premium experiences that combine craftsmanship with character. “Morpheus symbolises our commitment to shaping this next phase of growth. The response has re-emphasised our belief that Indian consumers are ready to embrace a new standard of luxury in whisky,” says Abhishek Khaitan, Managing Director, Radico Khaitan.
The early success of the brand highlights a growing demand for well-crafted, super-premium offerings that connect with consumers on both quality and emotion. “With the kind of momentum we have witnessed, we are delighted to bring Morpheus to new markets as we continue to strengthen our presence across the country,” Amar Sinha, Chief Operating Officer.
Crafted with imported Scotch malts and fine Indian grain spirits, and aged in bourbon barrels, Morpheus Super Premium Whisky offers a smooth, sophisticated taste with a distinct fruity and floral flair. Inspired by Morpheus, the Greek God of Dreams, the brand celebrates ambition, individuality and transformation, encouraging consumers to embrace their journey through its philosophy of “Be Your Dream.”
Radico Khaitan has distilleries in Rampur, Sitapur and Aurangabad in Maharashtra. The company has a total owned capacity of 321 million litres and operates 44 bottling units, which include five owned, 39 contract and royalty bottling units. It is also one of the largest exporters of Alcoholic beverages from India, with brands available in over 100 countries.
