Aetas Retail raises ₹175 crore
The mobilisation fuels the company’s next phase of growth from launching CIRCA in new markets to deepening its luxury partnerships and building a team ready to lead India’s luxury watch retail transformation.
Aetas Retail’s Art of Time, India’s leading omnichannel luxury watch retailer, has closed its series fundraise of ₹175 crore. The round was led by Mithun Sacheti, Siddhartha Sacheti, Plutus Wealth Management, and Girish Mathrubootham, reflecting strong investor confidence in the brand’s vision.
The capital will be used to expand Art of Time’s store presence, launch CIRCA, its new bridge-to-luxury concept, and invest in leadership talent, technology, and inventory to serve India’s fast-growing base of watch buyers. This fundraise builds on Art of Time’s strong momentum, with revenue growth of 80 per cent in FY24–25, following 21 per cent in FY23–24.
Founded in 2015 by Gaurav Bhatia and Bharat Kapoor, Aetas Retail now operates 14 boutiques across five cities. Art of Time has positioned itself as the leading destination for luxury watch buyers, with partnerships with global watch maisons including Cartier, Omega, Montblanc, Bvlgari and more. As India’s exclusive partner for TimeVallée, Art of Time manages their brick-and-mortar boutiques across key cities. “This fundraise fuels the company’s next phase of growth from launching CIRCA in new markets to deepening its luxury partnerships and building a team ready to lead India’s luxury watch retail transformation, says Gaurav Bhatia, Co-founder, Art of Time.
A portion of the newly raised capital will fuel the launch of CIRCA, Art of Time’s pioneering Omni retail concept aimed at engaging India’s next generation of aspirational watch buyers. Positioned to reshape the perceptions of the premium watch segment, CIRCA will introduce a discovery-led, contemporary retail environment that makes fine watchmaking more accessible to first-time buyers.
