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Tata Consultancy Services 

by Ecostar Business

NVIDIA accelerated computing for retail offering 

TCS partnership with NVIDIA will help retailers derive actionable insights, attain precision and agility, build intelligent automation, and drive more proactive and evidence-based decisions that will give them a competitive edge.

Tata Consultancy Services, widely known as TCS and a global leader in IT services, consulting, and business solutions, is integrating NVIDIA accelerated computing to help global retailers rapidly and efficiently adopt next-generation AI capabilities at lower costs. TCS has embedded NVIDIA AI Enterprise software into its bouquet of retail products and solutions to drive innovation, differentiation, and growth for retailers worldwide. Through the partnership, TCS is infusing NVIDIA’s advanced AI, computer vision, and digital twin capabilities into its retail offerings.

Leveraging the latest technology, multimodal data, domain-specific accelerators and TCS’s deep retail industry experience, this partnership will enable retailers to derive actionable insights, attain precision and agility, build intelligent automation, and drive more proactive and evidence-based decisions that will give them a competitive edge. A strategic business and technology partner to the world’s top 10 retailers and many more, TCS and its retail industry experts leverage proprietary AI-powered platforms (TCS Optumera and TCS Omnistore) to deliver transformation, end-to-end.

TCS helps retailers gain a competitive advantage and unlock new sources of growth by combining its deep domain experience with next-generation technology at speed and scale, says Krishnan Ramanujam, President, Consumer Business Group. “Together with NVIDIA, we are setting a new standard for AI excellence, superior store operations, and dynamic supply chain management in an industry that demands constant innovation and agility,” he adds. 

Based on deep industry knowledge and past projects that have leveraged various existing technologies, TCS estimates that retailers who use its solutions on an NVIDIA technology stack stand to potentially save up to 75 per cent of cost in executing the same operations as compared to other similar solutions. TCS has developed several specialised solutions for retailers spanning generative AI for hyper-personalised content creation, video analytics for intelligent inventory management, AI-powered real-time insights on competitor pricing, and many more. 

TCS has a dedicated NVIDIA business unit that integrates NVIDIA’s technology capabilities with TCS’s contextual expertise to accelerate AI adoption for customers. There are 12 major solution offerings across industries and nine centres of excellence driving innovation. At the NVIDIA GTC 2025, TCS was recognised as the Rising Star for AI innovation and its industry-specific AI-led solutions. TCS is also leveraging NVIDIA’s AI foundation training to skill its workforce in key areas, such as NVIDIA Omniverse libraries, large language models, and AI-driven sales strategies.

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