Raises growth capital
The Ayurveda Company, owned by KE Healthcare Pvt Ltd, has successfully managed to raise capital for its future growth. The company is preparing itself to become India’s fastest-growing D2C beauty and wellness brand, say its Founders Param Bhargava and Shreedha Singh.
The Ayurveda Company (TAC), which claims to be India’s first science-backed Ayurveda, has raised an undisclosed amount in various rounds of funding from GetVantage, Velocity, and Shiprocket Capital through revenue-based financing. The company will deploy these investments for growth marketing, inventory capital and workplace benefits. The brand aims to target the growing digital consumers of India in the D2C personal care space. This is the second venture of founders Param and Shreedha after the success of their first entrepreneurial endeavour Khadi Essentials (KE) Healthcare Pvt. Ltd.
“Amalgamating the vision of TAC with learnings of Khadi Essentials, our dream is to create an international D2C Ayurvedic entity for the global millennials. Being entirely bootstrapped. KE’s revenue had been the primary source of TAC’S funds. Our idea is to bring out unique, innovative and concern led products in the skincare and haircare range that are a perfect blend of Ayurvedic principles and naturally derived scientific formulation and eventually extend the product portfolio into wellness and nutrition domains. We are preparing ourselves to become India’s fastest-growing D2C beauty and wellness brand. This partnership with our RBF friends will help us in giving the right launch-pad to TAC before the pre-series A round,” says Param Bhargava – Founder – The Ayurveda Company (TAC).
TAC products have been attractively priced to ensure that they cater to a really large and global (specifically in the US, Europe, Australia and the Middle-East) consumer base. It is also slated to enter international markets very soon. This outreach to global audiences is likely to be one of the biggest developments for TAC. Further, there has also been a greater emphasis on making TAC’s D2C web store generate higher revenues for the organisation.
“We are working on multiple unique SKUs for the next four quarters with launches across beauty and personal care, natural makeup and wellness and nutrition that are scheduled to take place very soon taking our portfolio to 100 unique SKUs. We began with a team of three in January 2020. This number grew to 20 in July and eventually more than 60 members in July 2021. By the end of this financial year, the TAC family is likely to grow even further and become 100 members strong,” said Shreedha Singh, Co-Founder, TAC.
By the end of the first quarter, TAC managed to reflect a monthly run-rate of $ 70,000. In the first three months of launching its product catalogue, TAC is available on all online marketplaces, including Amazon, Nykaa, Tata CLIQ, Purplle, and Myntra along with its web-store. Within three months TAC has become one of the fastest-growing brands on India’s most loved beauty destination Nykaa and is already in the top 35 natural brands. KE Healthcare Pvt Ltd, founded in 2019 by Shreedha Singh and Param Bhargava, is the holding company of TAC.
