Guest Column – Ecostar Business

Scandalous TRP Sad state of the fourth estate

Ecostar Editor MagJuly 8, 20211403 Views0

Even if there are alternatives to measuring television viewership, the industry is unprepared to accept, because this is the easiest way to manipulate at the cost of enumerable ambiguities. Still, astonishingly, TRP continues to be a big determiner of a broadcaster's survival and prospects, writes Dr Sumesh Ramankutty, a well-known media analyst. January this year there were reports of a massive scandal in the television industry. The Chief Executive Officer of BARC, one of the celebrated positions in the industry, was accused of manipulating the ratings. Yes, we heard it right! Partho Das Gupta was the first CEO who was onboard to ensure a fair and transparency in television audience measurement. He was appointed to that position when there were many deserving candidates, who had ...

Guest Column

On RBI Credit Policy

Ecostar Editor MagFebruary 15, 20211451 Views0

By Ankush Kaul, President (Sales and Marketing) of Ambience Group The latest MPC review comes on expected lines. As expected, the repo rate and the reverse repo rates remained unchanged while maintaining an accommodative stance. But the market still has several concerns, particularly high inflation and overall economic distress. With the government planning a robust economic recovery, the real estate market is dependent on a lowered interest rate scenario. Thankfully, the demand for housing is already on the rise. This should compensate for the latest review. Going forward, the market is bound to revive based on current positive consumer sentiment. ...

Guest Column

On Budget 2021-22

Ecostar Editor MagFebruary 15, 20211373 Views0

Ram Kewalramani (Co-founder & Managing DirectorCredAble) A mid unprecedented times where COVID- 19 economically affected the entire world, the budget was expected to focus more on the financial backbone that kept the cash. flow for aligned sectors and those in need. Although the major focus being healthcare, infrastructure, and agriculture, the financial institutions could have got a cushion from the government. Looking at the fiscal deficit for 2020-21, which is approx. nine range, the government now needs to find the means to execute the emphasized projects, with ease. The budget missed out on the supply chain enterprise that keeps the consumption drive intact. Cash requirements for the short run. especially for small as well as large business houses remain untouched. Besides, th...

Guest Column

A lesson from the pandemic

Ecostar Editor MagFebruary 15, 20211385 Views0

Dr. Sashikala Panickar (PHD in Polymer Science from IIT Mumbai) The world lost its battle to the virus, an invisible particle. It has changed human behavior, the way people do business and the way the people live, writes Dr. Sashikala Panickar, Founder and Chairperson, Sachin Specialty Chemicals Pvt. Ltd. The calendar 2020, that has now turned out, began with news of unusual pneumonia caused by a viral infection. The case was first reported in the wet market of Wuhan, in the Hubei province of China. At that time, I never thought the case was worthy of a news- paper report. But inside pages of news- papers used to carry small reports of the virus, which was called severe acute respiratory syndrome coronavirus, which became infamous by the name Covid-19. Gradually, the size of...