Gentle product humbly marketed Some products manufactured in certain clusters are known for superior quality. They have huge export potential. Yet they face huge challenges in terms of marketing. The products are known for quality manufactured from this cluster. They have huge export potential. Yet they face huge challenges in terms of marketing, since they are still under the shell of old-style and stay comfortable with whatever they find during the sale season. An interesting search for a cluster that still remains dwarfed. The Balaramapuram Handloom cluster has a legacy of more than a century with stories of many ups and downs and without having enough attention given to it by anyone other than its inspired customers. Products are seasonal with almost eight mon...
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