Even if there are alternatives to measuring television viewership, the industry is unprepared to accept, because this is the easiest way to manipulate at the cost of enumerable ambiguities. Still, astonishingly, TRP continues to be a big determiner ...
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By Ankush Kaul, President (Sales and Marketing) of Ambience Group The latest MPC review comes on expected lines. As expected, the repo rate and the reverse repo rates remained unchanged while maintaining an accommodative stance. But the ...
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Ram Kewalramani (Co-founder & Managing DirectorCredAble) A mid unprecedented times where COVID- 19 economically affected the entire world, the budget was expected to focus more on the financial backbone that kept the cash. flow for aligned se...
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Dr. Sashikala Panickar (PHD in Polymer Science from IIT Mumbai) The world lost its battle to the virus, an invisible particle. It has changed human behavior, the way people do business and the way the people live, writes Dr. Sashikala Panicka...
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